Case Studies

Find out how these apps achieved their growth goals with us.

install increase
of new users starting free trial
Food Delivery  |  IFOOD
increase in first orders
actual cost per install in the campaign in CPA
increase in conversion rate
accounts activated in 3 months
How did Rocket Lab help HBOMax increase its installations and acquire new users?

Rocket Lab helped HBOMax increase their installations by 300% and acquire 22% of new users through a user acquisition campaign using their technological platform, Space, and programmatic CPA campaigns in several Latin American countries. The strategy involved diversifying inventory and acquisitions outside of 'traditional' media, with excellent results within the target.

How did Rocket Lab manage to increase the first orders for iFood?

Rocket Lab increased the first orders for iFood by 2200% in two months through a user acquisition campaign. Different traffic source buying strategies were created to understand the market's eCPA, and an inventory buying strategy on fixed CPA was built. Rocket Lab found an exclusive source that could give volume to the campaign, and the results were constantly validated using MMP tools and internal checks.

How did Rocket Lab improve the conversion rate for SuperDigital?

Rocket Lab helped SuperDigital increase its conversion rate by 13% and activate more than 4500 accounts in three months through a user acquisition campaign focused on users with a high engagement rate and clean, high-quality traffic, through adnetwork and programmatic buying in a safe CPA model. The strategy allowed SuperDigital to scale their campaigns while keeping the acquisition cost stable.

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