Asa

Apple Search Ads

Capture intent.
Own the iOS universe.

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What is ASA?

Apple Search Ads are paid advertising campaigns on the App Store. ASA boosts app visibility, attracts high-quality users, and drives app downloads.

The relevance of iOS

30%

of the global market

iOS Mobile market penetration

  • Second largest operating system.
  • 20% sales increase in LATAM in Q4 2023.

iOS higher revenue

  • Average Revenue Per User (ARPU) for iOS apps is 1.7 to 2 times higher than Android.
  • iOS campaigns have up to a 50% higher ROI than Android.

ASA high-intent users

  • 70% of app discoveries start with a search on the App Store.
  • 65% of app downloads occur after a search.
Source: Statista; Catalyst; App Annie; Appsflyer - 2023

the funnel Formats for every stage

/Upper
Today Tap / Search Tap

the funnel Formats for every stage

/Mid
Today Tap / Search Tap

the funnel Formats for every stage

/Low
Search Results / Product Page

APPLE SEARCH ADS
with Rocket Lab

High
Expertise

Strategy, operations and campaign optimization.

Optimization

Based on post-installation events.

Data Integration

With MMP and a unified dashboard.

Bidding

Smart bidding that drives conversions.

Everything you need to make a strategic impact
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