OTT stands for Over-The-Top — it refers to the delivery of video content over the internet, bypassing traditional cable or satellite TV providers.
CTV refers to any television that can connect to the internet and stream digital content, instead of only using traditional cable or satellite services.
GENERAL VIDEO CONTENT
Demographic, Geographic, Contextual, Retargeting
Reach Media, Interactive Rich Media and Dynamic Creative Optimization (DCO)
Brand Lift, Attention and Incremental Reach Study